Solutions

TransActor™

A complete end-to-end data pooling solution. Takes transactional data and gives you the complete power to analyse data inputs and take action for more targeted and successful marketing campaigns.

TransDecider™

A Real-time decision solution. Allows for the ability to match, lookup and supply data back to origin (website, call centre, retail, etc.) in sub-second manner. Deployable in a manner of weeks, can be used for e-verification, customer identification and and prospect intelligence. Scaled to handle millions of individuals with more than 100 variables.

TransAxs

A “Single Customer View” toolkit designed to connect into third party data analytical engines such as SAS, Alterian and Apteco. Enables disparate data silos to come together cleanly and efficiently before the customer data is segmented and processed.

TransActor, TransDecider and TransAxs provide and allow for:
- Channel flexibility (off-line, on-line, multi-channel)
- Data flexibility (off-line, on-line, transactional, modelled)
- Platform flexibility (full-service, SaaS, hybrid)
- Payment flexibility (license, pay-go, combination)

All TransDM solution offerings are built on a propriety technology platform that has been developed over the last decade.
See below - or download the Solutions Summary - for more detail on each major component module.
Please note: not all of the solutions listed above and modules listed below are available in all markets.

TransActor

Component Module	TransActor Uses	TransDecider Uses	TransAxs Uses
Data File Utility - Provides raw data summary reports on data files - Fixes common problems with file formats - Cleans file prior to loading - Used to diagnose and fix problems prior to data staging.	Critical to ensure all data is loaded as expected	Used extensively for non real-time data sources	Critical to ensure source data understanding prior to SCV processing
Data Stager - Map data file fields to an agreed list of standard fields - Transform data to an agreed format - Transformations can be as simple as changing all dates to a single format or as complex as multi-layered queries that depend on specific conditions being fulfilled.	Critical to ensure data is correctly mapped to standard data pool fields	Used extensively for non real-time data sources	Critical to ensure data is correctly mapped to required SCV fields
Data Warehouse - Creates a Data Warehouse using cleaned/standardised data output from the Data Stager - Provides reporting on all pooled warehoused data across any number of metrics.	The core repository of all processed data from all data contributors sources	The core repository of all processed data from all real-time (and non real-time) sources	Generally not deployed
Data Pooler - Generation of real-time data pools (ie prospect pools) - Data pools can be permanent or once-off - Fully automated data pool building capability - No programming experience is required as data pool creation is based on parameters that can be easily modified - Data pools can be designed for counting, analytics, statistical modeling or any other purpose.	Vital for the development of count & selection datamarts	Vital for the development of real-time lookup datamarts	Generally not deployed
FastCount and Fulfillment Console - A simple but powerful web based count engine - Most users can be writing queries with less than ½ a day of training - Export output lists (i.e. prospect mailing lists) based on client requirements - Random nth name selections and score ranking selections - Creates profiles of responders/non-responders to improve future campaigns - Can supply responders/non-responders into statistical modeling engines.	An integrated way to build required data segments and the relevant data outputs	Generally not deployed	Generally not deployed
Search & Suppress - Name/address/email/phone searching for individuals direct from live warehouse Ability to immediately suppress from future campaigns for reasons such as "do not contact" compliance Supports batch suppressions using data supplied in spreadsheets or other data formats.	Critical for product use and compliance	Available for product use and compliance if required	Generally not deployed
E-Verification - Sub second Name/address/email/phone searching for individuals - Ability to supply in the response custom defined variables - Supports automated webservice (SOAP/XML) for applications such as real-time web account creation.	Generally not deployed	Critical for real-time solutions	Generally not deployed
System Administration - Modify the parameters for the entire system including all components described above	Critical for the overall system configuration & management	Critical for the overall system configuration & management	Critical for the overall system configuration & management.
Available for License	In all markets served by TransDM	In all markets served by TransDM	In all markets served by TransDM, other than Australia and New Zealand